Gentle by Nature. Thoughtful by Design.

We believe skincare doesn’t need extremes to be effective.
Our philosophy is rooted in balance—between cleansing and care, performance and comfort, simplicity and sensorial experience.

At Fruit Essentials, we create products that respect the skin barrier, feel good to use every day, and support long-term skin comfort. No unnecessary harshness. No over-promises. Just well-considered care designed for real routines.

Cruelty-Free

We never test on animals. Kindness is at the heart of everything we create.

Paraben-Free

Formulated without parabens or harsh additives - only clean, skin-safe care.

Earth-Conscious

Thoughtfully made with planet-friendly practices, every step of the way.
Daily Ritual Drops

From the first cleanse to after-bath care, these products focus on repeat comfort and long-term skin feel, turning everyday moments into simple rituals you look forward to.

Explore Products
Barrier-Kind Care

Respecting the skin’s natural balance at every step. Our formulations are designed to cleanse, exfoliate, and nourish without stripping the skin or disrupting its protective barrier.

Our Promise
Our History

Our Story in Time

05/2017

Where It All Began

Purity began with one simple question: what does sensitive skin need most?

08/2019

A Studio of Our Own

From a small kitchen to our first lab, each batch was crafted with care and purpose—not mass production.

07/2021

10.000 Strong

Our first 10.000 customers became believers, shaping Purity's soul.

01/2023

Beyond Product

We grew into a movement for conscious, cruelty-free, and sustainable beauty.

07/2025

Growing with Grace

As we grow globally, our heart stays true—each formula made with honesty, care, and intention.

01/2030

Official IPO Launch

Long-term fundraising — paving the way for our IPO journey and shared success.

The Essentials We’re Known For

Thoughtfully crafted, consistently relied upon.

Veena Veda Pure Himalayan Shilajit Resin
-40%
Veena Veda Pure Himalayan Shilajit Resin
5.0
Rs. 899.00
Rs. 1,499.00
Veena Veda Gold & Silver Shilajit Resin
-30%
Veena Veda Gold & Silver Shilajit Resin
Rs. 1,399.00
Rs. 1,999.00
I started taking this because I wanted something natural to support my overall health. After a couple of weeks, I noticed better digestion, improved sleep, and even felt calmer throughout the day. It’s not harsh, but it really works. I feel like it’s helping me take care of myself in a balanced way.
From the bath products to the after-bath care, everything blends seamlessly into my routine. The fragrances are subtle yet uplifting, and my skin feels soft, calm, and cared for throughout the day.
I’ve tried multiple products across different fragrances, and each one feels gentle, well-formulated, and comforting on the skin. Nothing feels harsh or drying. The textures and scents are beautifully balanced—perfect for everyday use.
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All Skin Types
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FDA Certified
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AYUSH Certified
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GMP Certified
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All Skin Types
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FDA Certified
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AYUSH Certified
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GMP Certified
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All Skin Types
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FDA Certified
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AYUSH Certified
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GMP Certified
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All Skin Types
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FDA Certified
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AYUSH Certified
scrolling text
GMP Certified
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All Skin Types
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FDA Certified
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AYUSH Certified
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GMP Certified
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All Skin Types
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FDA Certified
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AYUSH Certified
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GMP Certified
Where Trust Begins

Care You Can Rely On